Wednesday, December 3, 2008
The Rise of the McDouble
The New McDouble. Looks pretty familiar, but with one important difference
I love McDonald's. There, I said it. Shower all the hate and shame you want on me, but I don't think it's a paradox to be a foodie and like McDonald's. I've posted about it before on a lighter note, but now I have some grave news. I went into the restaurant today for my $3.25 lunch of double cheeseburger, McChicken and small fries, only to discover that the double cheeseburger is no longer on the Dollar Menu.
I never understood how the double cheeseburger costs the same as a regular cheeseburger. No wonder it was the best selling item on the wildly successful Dollar Menu. According to the LA Times, it costs McDonald's $.06 for each slice of cheese. In an effort to cut costs, the double cheeseburger has been removed and replaced with a McDouble, the same thing minus one slice of cheese. I applaud McDonald's effort to maintain the Dollar Menu, which makes up 14% of their sales. It takes a lot to maintain that Dollar Menu when so many other places have opted for "value menus" instead. And I'll be honest, I ate the McDouble and didn't miss that extra slice of cheese. Would I pay $1.15 for the extra cheese? Nah, definitely something I could live (longer) without.